One of the most effective techniques in marketing promotion is the giving away of free samples. You see it in supermarkets and malls. People line up for a small plastic glass of free juice or coffee. If you like the taste, you come back and buy the merchandise. If there were no free sampling, you probably would not buy it. Why? You have no idea of how the product tastes.
Another good example is online marketing. Software companies offer there brand-new applications with a 30-day free trial. Customers will want to try it. Why not? After all, it’s free. Then, when the 30-day free trial period is about to expire, the customer realizes that he can’t work without the new app. He contacts the software company and agrees to buy the app. The best sales copy just won’t convince him to buy the application. He has to try it out first – without risking a single cent.
That precisely is the main reason handicappers give away free betting picks – to encourage the customer to buy the handicapper’s package. Handicappers are not in the business of selling picks for individual games; they peddle packages. That’s either a time block worth of games. It can be one week, one month or even one season. The client has that many games to have access to the forecast of this top-notch handicapper. But all the great advertising copy in the world just won’t convince Mr. Sports Bettor to pull out his wallet or his credit card to sign-up for a subscription.
But a free pick can entice him to make a wager. He has nothing to lose but his betting money. He is not paying the handicapper a single cent in service fee. Now, once the bettor has tried a free pick, the handicapper has quite gotten his attention – and may well succeed in getting him to sign-up. It’s actually an all-win or no-lose situation for the handicapper. Why? If the bettor wins, he’d certainly be encouraged. “If I can win this much with just one game or play,” he would say to himself, “how much more could I win if I bought a package?”
And if he loses the free pick? Mr. Sports Bettor knows that the free pick is just one of several games that Top-Notch Handicapper forecasted for the package. Top-Notch Handicapper is known for his 60% or so winning percentage in calling games. If Mr. Sports Bettor loses the free pick, he might say, “Just my luck! I bet with Top-Notch Handicapper on one of his bad days.” So, he just might still sign up.
There are other characteristics of free pick games that make these worth being “given away” for free:
- These are often not marquee, big event games that draw a lot of bettors. You won’t find Super Bowl games, World Series games, and NBA Finals and All-Star games as free picks.
- Many handicapping and sports pick services do not offer a rationale for the free pick. For example, a handicapper will pick the Chicago Bulls over the Dallas Mavericks in one regular season game. Just that. If you want to increase your confidence level in betting for the Bulls, you may want to bone up on the latest NBA news.
Still, if you’re a regular sports bettor (you should be if you’re surfing the net and looking for the best handicapping service!), those free picks really do look enticing. After all, they’re free! You can actually get addicted with betting on a site’s free picks for several games without ever signing up. The handicapping site stull comes out a winner because you’re still visiting the site. All the while that you’re a regular visitor to the site, the handicappers may have come out with some new promotions to entice you to finally sign up.
Hence, free picks will always be around in all online betting sites. It is the easiest way to lure a customer into betting. You have all the free picks made by the site’s ace handicappers to choose from. The following day, you read about the results. You tell yourself “What if?” It’s easy to say “If I had made a bet I would have won this much.” Yes, for people who love and enjoy betting on sports contests, free sites would just be too hard to resist. The “What if?” question will just be too much to be on your mind indefinitely.
Eventually you will end up answering your own question – by betting on a free pick game. And when you do that, you will be asking yourself the next ”what if?” question: What will happen if I signed up and subscribed to a package? If you’re asking yourself that question, you’re almost as good to be the next client of the handicapper’s site.
When that happens, the free pick has achieved its purpose. Just like the free juice and coffee samples in the malls and the free 30-day trial.